For some businesses, everything kind of drops off in summer and you find yourself just holding out until the fall when your customers pick up a little more. Others find their businesses pick up in summer. Here's a few tips to help your business have a fantastic summer no matter which of these it is.
1. Find out what to offer customers
This sort of special attraction entirely depends on your business, but it could involve a new dish at a restaurant only for July, a free workshop to teach a new skill, or sponsoring a local band with a free show. There are tons of options if you're creative!
2. Don't shortchange yourself
So we recommend not running a 50% off kinda campaign, instead offer a special such as a "Buy One, Get One Free" or throwing something in with their purchase. This way, they'll more likely buy the thing they would have already and be happy to receive something else with it. You'll be working a little harder, but at least your bottom line shouldn't be lower!
3. Follow up
Let's say they attend a free workshop on how to paint in watercolors. Shoot them an email a few days or a week later saying you're so happy they made it to the workshop and offer them a deal on your paintbrushes. Or tell them about another workshop coming up.
While it won't get everyone to drop back in, you'll probably bring back a few repeat customers and that can only be great for your business!
Good luck! If you have any questions, shoot us an email at firstname.lastname@example.org