Anyway, good point. Because marketing is entirely for those businesses with big budgets and tons of employees with spare time to plan elaborate and expensive marketing schemes, from superbowl commercials to record setting space jumps.
WRONG!!! Marketing is anything and everything which makes a customer want to buy from you. This includes everything from the first time they interact with you until they die. You want every interaction during this time (and before and after) to be positive, and a huge part of this is their first time buying from you.
One thing you must remember:
Your customer is not obligated to chose you!!! You must make it easier for them to choose you than your competition.
Because if you aren't making your current customers happy, why in the world should you try and get more?