But that doesn't mean it's a bad idea, they are the buyers of tomorrow; if you get them on your side today, you could have devoted customers for quite awhile.
Here's a few tips:
1. Don't try too hard to speak their language 😏
Conversely, don't talk down to them. If you want to turn them into a client, then you have to treat them with the same respect as older adults (though certainly not the same formality).
I'm not saying you should totally give up on talking to them at their level...if you have a young person in your crew, give them a shot. They might not be as bad as you think at writing some of your marketing/product materials!
Oh, and visuals are great, without them you won't even get their attention.
2. Free Works 🤑
Two for one deals. First time free. Things like this will work whether you're trying to get them into your restaurant or clothing boutique or almost any business with a bit of tweaking!
Just be careful not to give them a bad product for this, just give them a chance for a better one!
3. Have a purpose 😇
Whether you're supporting organic movement, shop local, literacy programs, feeding the hungry, stopping animal cruelty, protecting the environment, or any other cause, don't hide it. Everyone wants to help good causes through their purchases and a little incentive for the young crowd could be a big help to you. Think Toms.
4. Own what you do 😎
But you might ask, how in the world does Advantage know how to market to younger people? That's not their target market!!! First of all, countless articles. Second of all, first-hand experience...The writer of this blog is a young person himself!
If you have any questions about how to get going, shoot them on over! email@example.com