Yes there is. It won't be as dramatic as Apple, but there is a simple way to get some free marketing! Here are a few steps to getting there:
Step 1: Make your brand worth being interested in.
You have to build a loyal customer base. That means never disappointing your customers and apologizing when it happens. It means being open and honest with your customers and trying to go above and beyond. Doing all of this won't suddenly make them salespeople, but it will start the process of getting them to become your brand advocates.
Step 2: Pick something to create interest in.
Let's say that you are making your customers happy and just making everyone happy in general. It is time to try and get people interested: choose something in your brand to get people interested in. Let's say you are releasing a new menu item, a new scent of candle, a new website...those are fantastic things to choose. You could also pick something like a new promotion, contest, social media campaign, or anything else like that. Just something out of the ordinary day-to-day business to get excited about.
Step 3: Start generating that interest in a few ways.
If you want to make this work, you need to make your customers feel like they are part of something big, you have to give them a reason to be interested! Let's say that you are doing the new menu item. You want to maybe leave little flyers on your table about a secret new food release on a certain date. Or make your new item public information and offer a special where they can come and get it for free on the opening day. Maybe have a waiter/waitress tell your customers about the new menu item individually, and try and show the customers that it is special information that is still a bit hush-hush but you thought they might be interested in as a loyal customer. Give them a reason to get excited!
Step 4: Follow through.
Make sure that as whatever you are hyping gets closer, you keep it in people's minds. Do social media blasts, send emails, go for a more personal approach (give deals for bringing friends, etc.), and make sure that your employees are also excited about it. If you do all these things faithfully, your next business move, no matter how small, will have a much bigger impact on your bottom line and your relationship with your customers.
Good luck, and we would love to help you out! Contact us and we can help you with the process.