But how does this apply to you? Think about it: Apple is getting millions of dollars of marketing for free on hundreds of websites. They do this by simply building up their product a little and having a spotless reputation for building good products. Everyone else creates the hype while they sit at their modern little desks and work on the next product. Could you get people to do the same for you?
Here is a sampling...these are ALL articles that were on Yahoo's homepage. Notice the obsession? (sarcastic comments are ours).
Read the follow up blog next week to find out how you can get your customers doing the same thing!