There are 3 separate and distinct marketing units that need to be designed and created to make that happen. The before sale unit, the during sale unit an the after sale unit. With the proper messaging, methods and materials developed and synchronized for each unit, you can create the engagement necessary to attract new clients, retain existing clients, and even have clients who refer you to others!
Engagement is marketing to your customers, which is just as important as marketing potential customers. What are you doing to create engagement?