It's because the Olympians represent the best of us. The Americans who had a dream and lived that dream and achieved what to most of us would be impossible. But they don't keep it for themselves, they go out and seek to make their country proud, bringing glory to America and not themselves.
This spirit is what makes American's hearts swell with pride and happiness every time we see an American athlete step up to compete. Whether they win or not, they give it their all.
So work hard to give them the best experience possible, even if you don't think they'll really appreciate or understand everything you put into it. People can tell when you go the extra mile for them and this more than almost anything will make your business thrive.
Good luck, and if you need any help, we're here for you! firstname.lastname@example.org