If you sell jewelry, women or husbands and boyfriends are probably your best market.
Selling power tools? Don't waste your resources marketing to teenagers or retired people.
Offer mortgage refinancing? You're gonna want to target only those who actually have mortgages.
See why this is important? You want to make your efforts as efficient as possible and also as well as the best targeted to the needs of your actual clients. As a small business owner, like us, you're not wealthy enough to cater to everyone and have it make an impression.
So target the content and advertisements you create, and wherever possible target that market. One strategy which also works well is coming up with a stereotype of your perfect customer and market to them, since marketing to this customer will help you find customers like him/her.
However you approach it, make sure you make the best use of your resources and time by utilizing your target market to the greatest effect. Good luck and if you have any questions, feel free to email us at: firstname.lastname@example.org